RockON, a bilingual magazine and website promoting career opportunities in Ontario’s mining industry, is unique in that it allows mining industry employees themselves to talk about how they selected careers in the industry and what they like about the work they do. The publication was made available to every Grade 10 secondary school student in Northern Ontario and to guidance counsellors elsewhere in the province. The career awareness initiative was supported by the Ontario Mining Association (OMA) and the Mining Industry Human Resources Council (MIHRC).
“The Ontario Mining Association is proud to be an original supporter of and contributor to this worthwhile initiative,” said OMA communications manager Peter McBride. “The Board of Directors of the OMA views this project as a means to better inform young people about opportunities the mining industry offers.”
A study conducted by the Mining Industry Human Resources Council predicts that the industry in Canada needs to attract 81,000 highly skilled and well-paid employees over the next decade to meet its human resource needs and to replace current workers who are retiring in the near future.
To win the RockON scholarship, students were required to write an essay explaining their interest in the industry.